Growth hacking : insights on data-driven decision-making from three firms
Orlando Troisi, Gennaro Maione, Mara Grimaldi, Francesca Loia
| Year of publication: |
2020
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| Authors: | Troisi, Orlando ; Maione, Gennaro ; Grimaldi, Mara ; Loia, Francesca |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 538-557
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| Subject: | Business-to-business (B2B) | High-tech companies | Big data analytics | Cognitive computing | Marketing decisions | Growth hacking marketing | Action research | Big Data | Big data | B-to-B-Marketing | Business-to-business marketing | Hochtechnologie | High technology | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Data Mining | Data mining | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012372714