Guerilla marketing techniques and consumer purchase of carbonated soft drinks in Anambra State, Nigeria
Year of publication: |
2022
|
---|---|
Authors: | Anyasor, Marcus Okwuchukwu |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Nigeria | Softdrink | Soft drink |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Dimobi, V. I. & Anyasor, O. M. (2022). Guerilla marketing techniques and consumer purchase of carbonated soft drinks in Anambra State, Nigeria. Journal of Emerging Trends in Management Sciences and entrepreneurship, Vol 4(1), 215 –234 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 13, 2022 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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