Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
[edited by] William O. Bearden (University of South Carolina), Richard G. Netemeyer (University of Virginia), Kelly L. Haws (Texas A&M University)
| Alternative title: | Marketing scales |
|---|---|
| Year of publication: |
[2011] ; Third edition
|
| Other Persons: | Bearden, William O. (ed.) ; Netemeyer, Richard G. (ed.) ; Haws, Kelly L. (ed.) |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Marketingforschung | Methode | Verbraucherforschung | Verbraucherverhalten | Forschung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [bvbr.bib-bvb.de] |
| Extent: | xiv, 603 Seiten 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 1-4129-8018-6 ; 978-1-4129-8018-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547488