Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
William O. Bearden, Richard G. Netemeyer
| Year of publication: |
c1999 ; 2nd ed (Online-Ausg.)
|
|---|---|
| Authors: | Bearden, William O. |
| Other Persons: | Netemeyer, Richard G. (contributor) |
| Institutions: | Association for Consumer Research (U.S.) (contributor) |
| Publisher: |
Thousand Oaks, Calif : SAGE |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Messung | Measurement |
| Extent: | Online Ressource (xiv, 537 p.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings Includes bibliographical references and indexes Published in cooperation with the Association for Consumer Research |
| ISBN: | 978-1-4522-2492-3 ; 978-1-4522-2492-3 ; 978-0-7619-1000-8 ; 978-0-7619-1000-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207902