Handbook of research on effective advertising strategies in the social media age

Nurdan Öncel Taşkıran and Recep Yilmaz, editors

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.

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Year of publication:	[2015]
Other Persons:	Taskiran, Nurdan Oncel (ed.) ; Yilmaz, Recep (ed.)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Werbung \| Advertising \| Werbeplanung \| Advertising planning \| Werbepsychologie \| Psychology of advertising \| Marketingmanagement \| Marketing management \| Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web

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Extent:	Online-Ressource(PDFs (509 pages))
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index Systemvoraussetzungen: PDF-Reader
ISBN:	1-4666-8126-8 ; 978-1-4666-8126-2 ; 1-4666-8125-X ; 978-1-4666-8125-5
Other identifiers:	10.4018/978-1-4666-8125-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010532153