Handbook of research on effective advertising strategies in the social media age

Nurdan Öncel Taşkıran and Recep Yilmaz, editors

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.

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Year of publication:	[2015]
Other Persons:	Taskiran, Nurdan Oncel (ed.) ; Yilmaz, Recep (ed.)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Werbung \| Advertising \| Werbeplanung \| Advertising planning \| Werbepsychologie \| Psychology of advertising \| Marketingmanagement \| Marketing management \| Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web

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Handbook of research on effective advertising strategies in the social media age. - Hershey, Pa. : Business Science Reference, 2015. - XXIX, 509 S.

Persistent link: https://www.econbiz.de/10010532153