Handbook of research on effective advertising strategies in the social media age

Nurdan Öncel Taşkıran and Recep Yilmaz, editors

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

MoreLess

Year of publication:	2015
Other Persons:	Taskiran, Nurdan Oncel (ed.) ; Yilmaz, Recep (ed.)
Institutions:	IGI Global (publisher)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global
Subject:	Social Web \| Social web \| Online-Marketing \| Internet marketing \| Werbeplanung \| Advertising planning \| Werbung \| Advertising \| Marketingmanagement \| Marketing management \| Werbepsychologie \| Psychology of advertising \| Beziehungsmarketing \| Relationship marketing

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource (PDFs (509 pages)) illustrations
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	1-4666-8125-X ; 978-1-4666-8126-2 ; 978-1-4666-8125-5
Other identifiers:	10.4018/978-1-4666-8125-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011728180