Handbook of research on effective advertising strategies in the social media age

Nurdan Öncel Taşkıran and Recep Yilmaz, editors

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

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Year of publication:	2015
Other Persons:	Taskiran, Nurdan Oncel (ed.) ; Yilmaz, Recep (ed.)
Institutions:	IGI Global (publisher)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global
Subject:	Social Web \| Social web \| Online-Marketing \| Internet marketing \| Werbeplanung \| Advertising planning \| Werbung \| Advertising \| Marketingmanagement \| Marketing management \| Werbepsychologie \| Psychology of advertising \| Beziehungsmarketing \| Relationship marketing