Handbook of research on effective advertising strategies in the social media age
Nurdan Öncel Taşkıran; Recep Yılmaz, [editors]
| Year of publication: |
c 2015
|
|---|---|
| Other Persons: | Taskiran, Nurdan Oncel (contributor) ; Yılmaz, Recep (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Werbeplanung | Advertising planning | Werbepsychologie | Psychology of advertising | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
| Description of contents: |
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
|
| Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XXIX, 509 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 23 Beitr. Includes bibliographical references and index Nebent.: Effective advertising strategies in the social media age |
| ISBN: | 978-1-4666-8125-5 ; 978-1-4666-8126-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010532185