Handbook of research on intelligent techniques and modeling applications in marketing analytics

Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, and Tapan Kumar Panda, editors

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--Provided by publisher.

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Year of publication:	2017
Other Persons:	Kumar, Anil (ed.) ; Dash, Manoj Kumar (ed.) ; Trivedi, Shrawan Kumar (ed.) ; Panda, Tapan K. (ed.)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global
Subject:	Marktforschung \| Market research \| Datenverarbeitung \| Data processing \| Erhebungstechnik \| Data collection method

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Erscheint auch als:

Kumar, Anil *1980-*. Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, 2017. - xxvii, 427 Seiten

Persistent link: https://www.econbiz.de/10012393907