Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts
| Year of publication: |
2011
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| Authors: | Amblee, Naveen ; Bui, Tung |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 16.2011, 2 (1.1.), p. 91-115
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