Having a strategy for new service development : does it really matter?

Bo Edvardsson; Thomas Meiren; Adrienne Schäfer; Lars Witell

Year of publication:	2013
Authors:	Edvardsson, Bo ; Meiren, Thomas ; Schäfer, Adrienne ; Witell, Lars
Published in:	Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 1, p. 25-44
Subject:	Innovationsmanagement \| Innovation management \| Strategisches Management \| Strategic management \| Dienstleistung \| Services \| Innovation \| Arbeitsgruppe \| Team \| Kundenintegration \| Customer integration \| Kundenzufriedenheit \| Customer satisfaction \| Deutschland \| Germany \| Schweiz \| Switzerland \| Schweden \| Sweden

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