Hey Google : Does Environmental Beliefs and Perceived Privacy Risk Influence Potential User’s Intention to Use a Smart Home System in Indonesia?

Automation technology has grown at a rapid pace recently. One technology growing rapidly right now is the Internet of Things or IoT. IoT consists of many devices, and one of the IoT devices that are popular right now is called the smart home device. This smart home device can save the user's house energy for efficiency in the user's daily life, such as electricity and water, which can negatively impact the environment if used extensively. This smart home device can help to make the energy expense much more efficient. Therefore, this study aims to see and examine the relation between pro-environmental behavior (environmental beliefs and concern), the moderating variable of materialism, perceived privacy risk, and trust that can influence the intention to use smart home devices. This study is an empirical study with a quantitative research method. The respondents in this study live in Jabodetabek, are older than 18 years old, are tech-savvy, and know the concept of smart home technology but do not have a smart home device. The sample used in this study is 294 samples. The data collected was tested using and analyzed using SEM with LISREL 8.5. The research results show that environmental concern, perceived usefulness, and trust positively and significantly affect the intention to use smart home devices. The relationship between environmental beliefs and concerns has a positive and significant effect. The result also shows that perceived privacy risk negatively affects trust in smart home devices. The results of this research are important for developing the smart home market in Indonesia