Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Sukki Yoon; Sangdo Oh; Sujin Song; Kyungok K. Kim; Yeonshin Kim
| Year of publication: |
2014
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|---|---|
| Authors: | Yoon, Sukki ; Oh, Sangdo ; Song, Sujin ; Kim, Kyungok K. ; Kim, Yeonshin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2088-2096
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| Subject: | Value | Price | Quality | Promotion | Retailer | Perception | Einzelhandel | Retail trade | Produktqualität | Product quality | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Dienstleistungsqualität | Service quality | Wahrnehmung | Reputation | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400113