How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Seeun Kim, Hyejune Park and Mohammad Shahidul Kader
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Seeun ; Park, Hyejune ; Kader, Mohammad Shahidul |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 5, p. 760-783
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| Subject: | Augmented reality | Interactivity | Need for touch | Product presentations | Vividness | Website quality | Website | Electronic Commerce | E-commerce | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-01-2022-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430513