How communications by AI-enabled voice assistants impact the customer journey
Dhruv Grewal, Abhijit Guha, Elisa Schweiger, Stephan Ludwig, Martin Wetzels
| Year of publication: |
2022
|
|---|---|
| Authors: | Grewal, Dhruv ; Guha, Abhijit ; Schweiger, Elisa ; Ludwig, Stephan ; Wetzels, Martin |
| Subject: | Artificial intelligence | Communications | Customer journey | Voice assistants | Künstliche Intelligenz | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Interne Kommunikation | Internal communication | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-11-2021-0452 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325748