How Consumers May Justify Inappropriate Behavior in Market Settings: An Application on the Techniques of Neutralization
| Year of publication: |
1994
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|---|---|
| Authors: | Strutton, David ; Vitell, Scott J. ; Pelton, Lou E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 30.1994, 3, p. 253-260
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