How consumers use product reviews in the purchase decision process
Sungha Jang; Ashutosh Prasad; Brian T. Ratchford
| Year of publication: |
2012
|
|---|---|
| Authors: | Jang, Sungha ; Prasad, Ashutosh ; Ratchford, Brian Thomas |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 825-838
|
| Subject: | Kaufentscheidung | Purchase decision | Produktinformation | Product information | Bayes-Statistik | Bayesian inference | Tourismusmarketing | Tourism marketing | Hotellerie | Hotel industry | Mexiko | Mexico |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579963