How do entrepreneurs perform digital marketing across the customer journey? : a review and discussion of the main uses
Belém Barbosa, José Ramón Saura, Dag Bennett
| Year of publication: |
2024
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|---|---|
| Authors: | Barbosa, Belem ; Saura, José Ramón ; Bennett, Dag R. |
| Published in: |
The journal of technology transfer. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7047, ZDB-ID 2017817-7. - Vol. 49.2024, 1, p. 69-103
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| Subject: | Artificial Intelligence | Customer journey | Digital marketing | Entrepreneurs | Multiple Correspondence Analysis | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Unternehmer | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10961-022-09978-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015053819