How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase
Sudhir Rana, Sudin Bag, Indrajit Ghosal and Bikram Prasad
| Year of publication: |
2023
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| Authors: | Rana, Sudhir ; Bag, Sudin ; Ghosal, Indrajit ; Prasad, Bikram |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 8, p. 1168-1197
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| Subject: | PLS-SEM | purchase motives | review rating | reviewers' comments | stimuli-organism-response | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Motivation | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2216292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369758