How do past mode choices influence subsequent entry? : a study on the boundary conditions of preferred entry modes of retail firms
Year of publication: |
2015
|
---|---|
Authors: | Swoboda, Bernhard ; Elsner, Stefan ; Olejnik, Edith |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 3, p. 506-517
|
Subject: | Entry mode | Institutional theory | International retailing | Knowledge-based theory | Internationaler Markteintritt | International market entry | Einzelhandel | Retail trade | Markteintritt | Market entry | Institutionenökonomik | Institutional economics | Theorie | Theory |
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