How do virtual streamers affect purchase intention in the live streaming context? : a presence perspective
Wei Gao, Ning Jiang, Qingqing Guo
| Year of publication: |
2023
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|---|---|
| Authors: | Gao, Wei ; Jiang, Ning ; Guo, Qingqing |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-11
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| Subject: | Animacy | Likeability | Live streaming commerce | Presence | Responsiveness | Virtual streamer | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Social Web | Social web | Virtuelle Organisation | Virtual organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103356 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303335