How Does E-Commerce Impact the Type and Variety of Products Consumers Purchase in Non-Digital Goods Markets? Drivers of Long Tail Effects in Fashion Apparel
Year of publication: |
[2021]
|
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Authors: | Ratchford, Brian T. ; Soysal, Gonca ; Zentner, Alejandro |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Online-Handel | Online retailing | Bekleidung | Clothing | Electronic Commerce | E-commerce | Bekleidungsindustrie | Clothing industry |
Extent: | 1 Online-Ressource (44 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 29, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3739524 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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