Online and offline retailing : what we know and directions for future research
Brian Ratchford, Gonca Soysal, Alejandro Zentner, Dinesh K. Gauri
| Year of publication: |
2022
|
|---|---|
| Authors: | Ratchford, Brian Thomas ; Soysal, Gonca ; Zentner, Alejandro ; Gauri, Dinesh Kumar |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 1, p. 152-177
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| Subject: | e-commerce | Offline | Online | Retailing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207546