How effective are your CSR messages? : the moderating role of processing fluency and construal level
Lu Zhang
| Year of publication: |
2014
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|---|---|
| Authors: | Zhang, Lu |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 41.2014, p. 56-62
|
| Subject: | Corporate social responsibility | Processing fluency | Construal level | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403105