How excessive stage time reduction in NPD negatively impacts market value
Elliot Bendoly (Fisher College of Business, The Ohio State University, Columbus, Ohio, USA), Raul O. Chao (Darden School of Business, University of Virginia, Charlottesville, Virginia, USA)
| Year of publication: |
May 2016
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|---|---|
| Authors: | Bendoly, Elliot ; Chao, Raul O. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 5, p. 812-832
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| Subject: | new product development | stage-gate | abnormal market returns | time to market | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Marktwert | Market value | Kapitaleinkommen | Capital income | Zeit | Time | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12502 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011494892