How global are global brands? : an empirical brand equity analysis
Year of publication: |
2010
|
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Authors: | Cleff, Thomas ; Fischer, Lena ; Sepúlveda, César ; Walter, Nadine |
Publisher: |
Pforzheim : Hochsch. |
Subject: | Markenimage | Brand image | Internationales Marketing | International marketing | Vergleich | Comparison | Mexiko | Mexico | Deutschland | Germany | Produktimage |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 65 S. graph. Darst. |
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Series: | Beiträge der Hochschule Pforzheim. - Pforzheim : Hochsch. Pforzheim, ISSN 0946-3755, ZDB-ID 2234236-9. - Vol. 136 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Notes: | Literaturverz. |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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How global are global brands? : an empirical brand equity analysis
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