How in-store educational and entertaining events influence shopper satisfaction

Sean Sands; Harmen Oppewal; Michael Beverland

Year of publication:	2015
Authors:	Sands, Sean ; Oppewal, Harmen ; Beverland, Michael
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 9-20
Subject:	Retail experience \| Education \| Entertainment \| Motivational orientation \| Einzelhandel \| Retail trade \| Konsumentenverhalten \| Consumer behaviour \| Kundenzufriedenheit \| Customer satisfaction \| Freizeitwirtschaft \| Leisure industries \| Event-Marketing \| Event marketing \| Ladengestaltung \| Store design

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