"How mAy I help you today?" : the use of AI chatbots in small family businesses and the moderating role of customer affective commitment

Ioannis Rizomyliotis, Minas N. Kastanakis, Apostolos Giovanis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Year of publication:	2022
Authors:	Rizomyliotis, Ioannis ; Kastanakis, Minas N. ; Giovanis, Apostolos ; Konstantoulaki, Kleopatra ; Kostopoulos, Ioannis
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 329-340
Subject:	AI chatbots \| Anthropomorphism \| Customer affective commitment \| Customer experience \| Customer satisfaction \| Small family business \| Familienunternehmen \| Family business \| Kundenzufriedenheit \| Beziehungsmarketing \| Relationship marketing \| KMU \| SME \| Konsumentenverhalten \| Consumer behaviour

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