How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect
Holger Müller ; Eike Benjamin Kroll ; Bodo Vogt
| Year of publication: |
2009
|
|---|---|
| Authors: | Müller, Holger ; Kroll, Eike B. ; Vogt, Bodo |
| Publisher: |
Magdeburg : Univ., FEMM |
| Extent: | 27 S. |
|---|---|
| Series: | Working paper series / Otto von Guericke University Magdeburg, Faculty of Economics and Management. - Magdeburg : FEMM, ISSN 1615-4274. - Vol. 2009,31 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004952915