How QDAS (Qualitative Data Analysis Software) can support the analysis of social media brand communities and consumer engagement
Susanne Friese
| Year of publication: |
2023
|
|---|---|
| Authors: | Friese, Susanne |
| Published in: |
Advances in brand semiotics & discourse analysis. - Wilmington, Delaware : Vernon Press, ISBN 978-1-64889-591-3. - 2023, p. 91-116
|
| Subject: | computer-aided qualitative data analysis | ATLAS.ti | social media analysis | brand communities | consumer engagement | Social Web | Social web | Qualitative Methode | Qualitative method | Konsumentenverhalten | Consumer behaviour | Software | Markenführung | Brand management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |