How "smart" should smart products look? : exploring boundary conditions of the Most-Advanced-Yet-Acceptable (MAYA) principle
Atsushi Akiike, Sotaro Katsumata, Tohru Yoshioka-Kobayashi, Chris Baumann
| Year of publication: |
2025
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|---|---|
| Authors: | Akiike, Atsushi ; Katsumata, Sotaro ; Yoshioka-Kobayashi, Tohru ; Baumann, Christoph |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115108, p. 1-14
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| Subject: | Design innovation | Design strategy | MAYA principle | Product appearance | Smart products | Produktgestaltung | Product design | Innovation | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015399276