How social commerce characteristics influence consumers' online impulsive buying behavior in emerging markets
Year of publication: |
2020
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Authors: | Quyen Phu Thi Phan ; Vu Minh Ngo ; Nguyen Cao Lien Phuoc |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 3, p. 74-88
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Subject: | Emerging Markets | Impulsive Buying Behavior | Information | Personalization | Product Selection | Social Commerce | Socialization | S-R Theory | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Online-Handel | Online retailing | Social Web | Social web |
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