How social media use enhances salesperson performance
Romain Franck and Maud Damperat
| Year of publication: |
2023
|
|---|---|
| Authors: | Franck, Romain ; Damperat, Maud |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 8, p. 1720-1737
|
| Subject: | B2B sales | Relationship marketing | Relationship quality | Salesperson performance | Social media use | Social proximity | Social Web | Social web | Beziehungsmarketing | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Arbeitsleistung | Job performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2022-0082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314205