How the content of location-based advertisings influences consumers' store patronage intention
Dong Hong Zhu, Hui Sun and Ya Ping Chang
| Year of publication: |
2017
|
|---|---|
| Authors: | Zhu, Dong Hong ; Sun, Hui ; Chang, Ya Ping |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 7, p. 603-611
|
| Subject: | Arousal | Pleasure | Local retail | Location-based advertising | Patronage intention | S-O-R | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Einzelhandel | Retail trade | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-10-2016-1957 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808330