How to achieve targeted advertising with the e-commerce platform's membership system?

Li Hu, Weiyi Zhang, Shaofu Du, Xiahui Sun

Year of publication:	2025
Authors:	Li, Hu ; Zhang, Weiyi ; Du, Shaofu ; Sun, Xiahui
Published in:	Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 130.2025, Art.-No. 103156, p. 1-15
Subject:	Platform supply chain \| Targeted advertising \| Mass advertising \| Membership \| Loyalty programs \| Lieferkette \| Supply chain \| Werbung \| Advertising \| Digitale Plattform \| Digital platform \| Zielgruppe \| Target group \| Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| Kundenbindungsprogramm \| Loyalty program \| Online-Handel \| Online retailing \| Werbewirkung \| Advertising effects \| Online-Marketing \| Internet marketing

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