How to build an AI climate-driven service analytics capability for innovation and performance in industrial markets?

Shahriar Akter, Samuel Fosso Wamba, Marcello Mariani, Umme Hani

Year of publication:	2021
Authors:	Akter, Shahriar ; Wamba, Samuel Fosso ; Mariani, Marcello M. ; Hani, Umme
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 97.2021, p. 258-273
Subject:	AI climate \| B2B markets \| Cognitive service analytics capability \| Market performance \| Service innovation \| Innovation \| Dienstleistungssektor \| Service industry \| B-to-B-Marketing \| Business-to-business marketing \| Unternehmenserfolg \| Firm performance \| Lieferantenmanagement \| Supplier relationship management

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