How to enhance SMEs customer involvement using social media : the role of social CRM

Colin CJ Cheng, Eric C Shiu

Year of publication:	2019
Authors:	Cheng, Colin CJ ; Shiu, Eric
Subject:	innovation \| SMEs \| Social CRM \| social media \| value creation \| Social Web \| Social web \| Beziehungsmarketing \| Relationship marketing \| KMU \| SME \| Betriebliche Wertschöpfung \| Value creation \| Online-Marketing \| Internet marketing \| Kundenintegration \| Customer integration \| Innovation \| Soziales Netzwerk \| Social network

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