How to evaluate campaign response - the relative contribution of data mining models and marketing execution
Tom Breur
| Year of publication: |
2007
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|---|---|
| Authors: | Breur, Tom |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 15.2007, 2, p. 103-112
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| Subject: | Marktforschung | Market research | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003482549