How to mitigate the negative effect of PDB on DIY preference
Yuan Li, Matthias Ruefenacht and Peter Maas
| Year of publication: |
2024
|
|---|---|
| Authors: | Li, Yuan ; Ruefenacht, Matthias ; Maas, Peter |
| Subject: | Consumption context | Cultural orientation | DIY | Power | Power distance belief | Status | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-10-2022-5639 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078731