How to reduce the negative impact of customer non-compliance : an empirical study
Giannis Kostopoulos, Spiros Gounaris and Ioannis Rizomyliotis
| Year of publication: |
2014
|
|---|---|
| Authors: | Kostopoulos, Giannis ; Gounaris, Spiros ; Rizomyliotis, Ioannis |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 6, p. 513-529
|
| Subject: | customer non-compliance | service quality | service blueprinting | customer orientation | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489665