How to win customers in the digital world : total action or fatal inaction

Peter Vervest and Al Dunn. With contributions by Martijn Hoogeweegen ...

Year of publication:	2000
Authors:	Vervest, Peter H. ; Vervest, Peter ; Dunn, Al
Other Persons:	Hoogeweegen, Martijn (contributor)
Publisher:	Berlin : Springer
Subject:	Social Web \| Social web \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Digitalisierung \| Digitization \| Electronic Commerce \| Telemarketing \| Kundenorientierung
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

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