How to win customers in the digital world : total action or fatal inaction ; making every activity - customer activity - through complete communication
Peter Vervest and Al Dunn
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Vervest, Peter (contributor) ; Dunn, Al (contributor) |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Electronic Commerce | Telemarketing | Kundenorientierung |
| Extent: | XX, 244 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-540-66575-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004552362