How value creation and relationship quality coalignment affects a firm's performance : an empirical analysis
José Ángel López Sánchez; María Leticia Santos-Vijande
| Year of publication: |
2015
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| Authors: | López Sánchez, José Ángel ; Santos Vijande, María Leticia |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 3, p. 214-230
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| Subject: | business performance | coalignment | configuration theory | loyalty | relationship quality | Spain | value creation | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Spanien | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011386724