How word-of-mouth moderates room price and hotel stars for online hotel booking an empirical investigation with expedia data
Year of publication: |
2015
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Authors: | Wang, Mohan ; Lu, Qi ; Chi, Robert T. ; Shi, Wen |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 1, p. 72-80
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Subject: | Word-of-Mouth (WOM) | price | Hotel star rating | Information cue | Electronic coimnerce | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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