How word-of-mouth moderates room price and hotel stars for online hotel booking an empirical investigation with expedia data
Mohan Wang; Qi Lu; Robert T. Chi; Wen Shi
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Mohan ; Lu, Qi ; Chi, Robert T. ; Shi, Wen |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 1, p. 72-80
|
| Subject: | Word-of-Mouth (WOM) | price | Hotel star rating | Information cue | Electronic coimnerce | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526391