How young is too young : marketing to the tween generation
Stephen B. Castleberry; Patricia A. Merrier
Year of publication: |
2008
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Authors: | Castleberry, Stephen B. ; Merrier, Patricia A. |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 24421066. - Vol. 4.2008, 1, p. 55-59
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