HYBRID VALUE CREATION IN THE SPORTS INDUSTRY - THECASE OF A MOBILE SPORTS COMPANION AS IT-SUPPORTEDPRODUCT-SERVICE-BUNDLE
Year of publication: |
2009
|
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Authors: | Leimeister, Jan Marco ; Knebel, Uta ; Krcmar, Helmut |
Institutions: | Universität <Kassel> / Fachgebiet Wirtschaftsinformatik |
Published in: | |
Subject: | Dienstleistung | services management | Wertschöpfung | added value | Preisbündelung | price bundling |
Extent: | 261120 bytes 25 p. application/pdf |
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Type of publication: | Article |
Language: | English |
Classification: | Supply Chain Management ; Terms and pricing policy ; Product policy ; Business data processing. General ; Industrial management ; Individual Articles ; No country specification |
Source: | USB Cologne (business full texts) |
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