I am worth more than you think I am : investigating the effects of upcycling on event attendees' recycling intention

Xingyi Zhang, Xiaolong Shao, EunHa Jeong, Eric Olson

Year of publication:	2021
Authors:	Zhang, Xingyi ; Shao, Xiaolong ; Jeong, EunHa ; Olson, Eric D.
Published in:	International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-14
Subject:	Events and festivals \| Green advertisement \| Product transformation \| Recycling behavior \| Solid wastes \| Upcycling \| Kreislaufwirtschaft \| Recycling \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Abfall \| Waste \| Großveranstaltung \| Big event \| Werbung \| Advertising

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