"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations

Dickson Tok, Xi Chen, Xing-Yu (Marcos) Chu

Year of publication:	2021
Authors:	Tok, Dickson ; Chen, Xi ; Chu, Xing-Yu
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 454-463
Subject:	Spatial distance \| Advertising appeal \| Desirability \| Feasibility \| Processing fluency \| Product evaluation \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Markenimage \| Brand image

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