Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context
Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha, Manoj Govind Kharat
| Year of publication: |
2020
|
|---|---|
| Authors: | Kharat, Mukesh Govind ; Chikhalkar, Rekha D. ; Jha, Manoj Kumar ; Kharat, Manoj Govind |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 21.2020, 3, p. 340-368
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| Subject: | customer experience | retail | shopping malls | determinants | analytical hierarchy process | AHP | critical success factors | India | Einkaufszentrum | Shopping center | Indien | AHP-Verfahren | AHP approach | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade |
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